Digital labor that ships, and stays governed

I am Chief Digital Labor and Technology Officer at Asymbl, founder of Mindcat, and Salesforce MVP Hall of Fame. I run 200+ production agents, including MuleSoft Agent Fabric, with Slack as the system of context. Twenty years of Salesforce and integration is part of that work.

Book Consultation

Read The Dark Factory

20+ Years Experience

200+ production agents

250+ Projects

Dreamforce 2026

Speaking twice at Moscone, September 16 and 17.

See the sessions →

What is digital labor, and why is Slack the system of context?

Digital labor is work software agents do inside the tools your people already use. The agent reads a request, pulls context, acts, and leaves a trail someone can review. Slack is the system of context because the decision and the exception already live in channels, threads, canvases, and files. Your CRM records what closed. Slack is where the discount got argued down.

I run that model as Chief Digital Labor and Technology Officer at Asymbl, with 200-plus production agents across recruiting, sales, legal review, and operations. Workflow Builder AI, Agent Kit, MCP, Agentforce in Slack, and MuleSoft Agent Fabric all inherit whoever can see the work. If you cannot name the owner after the agent acts, you have a demo. The Dark Factory is where I write that practice down.

If you want that first agent stood up on a job you already run, stand up production AI agents is the buying path. Bring the repetitive work. We pick one itch and put a person on the outcome.

Subscribe on the writing page if you want the operating notes, not a vendor brief.

Trusted by industry leaders to deliver transformative results

Learn About Our Expertise

Explore Our Services

Expert Salesforce Solutions to Transform Your Business

Our comprehensive suite of services is designed to help you maximize your technology investments, streamline operations, and achieve sustainable growth. With proven methodologies and deep expertise, we deliver transformative solutions that drive real business value.

As a Salesforce MVP, I understand the challenges organizations face in maximizing their Salesforce investment. Whether you're looking to optimize costs, improve adoption, integrate AI capabilities, or navigate complex M&A scenarios, my expertise ensures you achieve measurable results and sustainable growth.

Salesforce Org Review & License Optimization

Cut costs, boost adoption, and streamline your Salesforce org through strategic optimization and license management.

Learn More

Stand up production AI agents